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ArticlesHola, Amigos!


June 1994 / Letters / Hola, Amigos!

With all this talk of the free trade agreement, you'd think mail-order companies would take advantage of the right-next-door million-dollar market of Mexico by providing toll-free numbers for direct buyers. The opposite is true. In a study conducted of more than 50 computer publications that we receive at the University of Mayab, we found only one international toll-free number out of over 300 direct-sales companies. Interestingly enough, that one is a flourishing Texas company, which assured us it has been selling directly to Mexico for over five years with great success and profit. Computer companies across America, "drop us a line," and if it's toll-free, all the better.

James Mulford

Vice President, University of Mayab

Merida, Yucat‡n, Mexico


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