In the 1970s, VisiCalc was the
killer application that made the Apple II a hit. In the 1980s, desktop publishing did the same for the Macintosh. In the 1990s, Apple is hoping once again that breakthrough technology will help it leapfrog the competition.
- by Tom R. Halfhill
Negative reviews are bad enough
, but when your company's new product is ridiculed for a whole week in Doonesbury, you know you've got a public-relations disaster.
Apple was so pleased by the test marketing of its first DOS-compatible board--nicknamed Houdini and briefly bundled last spring with the Quadra/Centr
is 610--that a new line of 486 plug-in boards will be announced at Fall Comdex.
As this issue went to press in mid-October, Apple, IBM, and Motorola were reported to be nearing an agreement on a common PowerPC system platform that would redefine the PReP standard.
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