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ArticlesSimple Color Matching for Everybody


March 1996 / News & Views / Simple Color Matching for Everybody
Wayne Kawamoto

Purchasers of low-cost color ink-jet printers are learning something that graphics professionals have known for years: What you see on the computer screen isn't always what you get from the printer. To make color matching more accessible to small-business and home users, vendors are preparing solutions that make color matching easier and more affordable.

Today's latest entry-level color matching eliminates expensive hardware standards that require you to periodically attach devices called colorimeters to your monitors. These new software solutions use existing systems, such as Kodak's Precision Color Matching or Apple's ColorSync, to reproduce consistent colors on monitors and printers. Self-calibrating moni tors, such as Apple's AppleVision 1710, which includes the DigitalColor internal calibration scheme, can also continually compare themselves to factory settings and adjust themselves as needed.

One low-cost solution is Sonnetech's Colorific, a software-based color-matching program that calibrates and adjusts monitor color balance and compensates for ambient light factors. Many monitor manufacturers now bundle this software. "Colorific lets users match colors between the monitor and the printer without bulky devices or extensive training," says Chris Ota, general manager of Nanao, which now includes Colorific with its products. "It's a simple, one-time-only process."

The ultimate goal is invisible, automatic color matching. "We anticipate that an increase in bidirectional communication will make calibration easier and more automatic," says Tom Paterniti, senior marketing manager at Mitsubishi. "We foresee device-independent color, so regardless of the system or hardware, colors c reated in a certain program will travel among different systems without change."

Customers who shop on the Internet will especially benefit. "[Technology will] someday enable your Internet browser to adjust your color on-screen to compensate for the color biases in your monitor," says Bill Hilliard, managing partner at Sonnetech. "Color management can provide the Internet with `What you see is what you buy.' This should help catalog sellers face fewer returns due to wrong colors."


Color Wheel

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