The ties between people and computers tighten as software and hardware interfaces become more interactive.
Alan Joch
Bartenders and therapists watch out: We may not need you to boost our egos anymore. After studying the psychological and physiological responses of people to computers, Stanford University's Clifford Nass and Byron Reeves report that computers can actually improve our self esteem. For example, participants in one study registered positive responses on brain scanners when a message of praise flashed across a screen. Even when the praise is random, we feel better when our computer treats us nicely, the researchers report (see "GUIs Get a Facelift").
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