The New BYTE

I've just read the June 1996 issue and wish you hadn't made the format switch. The script-like font used on the cover and for article headlines and subheadlines is difficult to read and does not present a high-tech feel. The new graphics are even worse. They make it appear that BYTE is dumbing down to reach a less technically oriented audience. I don't doubt that the same level of material is present, but I think it's being delivered in the spoon-fed manner of magazines for novices. Please reconsider your new look and make sure it's in keeping with your audience.

Alan T. McDonald
atmcdona@lanmail.rmc.com

We've had some feedback from readers about the new typefaces, and it's clear that we've gone too small and too scripty in a few instances. We're fixing those readability problems. To readers who are concerned that we're dumbing-down BYTE, I can only say, watch us. We're absolutely not dumbing anything down. I have received clear and consistent feedback from computer professionals over the last few years that they have too much information to assimilate in too little time. Often, they have to quickly come up to speed on areas outside their specialties. Our goal is to help you access and assimilate complex technical information in the shortest possible amount of time. Our new diagram style is intended to be simple--not simplistic--bold, and dynamic. We think that in time you'll appreciate that approach.--Mark Schlack, editor in chief