Cover Story Uncovered

BYTE is usually pretty good, but the August cover is misleading. There is no article called "Run Your Business on the Web" but rather something called "Your Business Needs the Web." These are not even remotely the same thing. To run a business you need marketing, production, financial, and personnel strategies. Your article doesn't touch on these. And yes, I really did expect it to, or at least to show examples of businesses that are unique in how they exploit new opportunities enabled by the Web. I don't care what not-for-profit organizations like NASA and Harvard are doing with mammoth budgets and half the brainpower in the free world; show me what economies my business can achieve or how it could be transformed in the short as well as the long term.

Greg Graham
gregg@idacom.hp. com