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July 1997
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/ Book Review
Is Your Web Site Up to Par?
Joy-Lyn S. Blake
Measuring the Impact of Your Web Site
, by Robert W. Buchanan Jr. and Charles Lukaszewski; Wiley; ISBN 047-117-2499; $29.95
Measuring the Impact of Your Web Site takes traditional standard business procedures and applies them effectively to planning, producing, implementing, and operating a Web site. For anyone without a business ba
ckground, this book provides clear examples and step-by-step instructions for building a successful site.
From the initial planning stages to site development and statistical tracking, Measuring the Impact of Your Web Site delineates each step carefully, explaining how to gauge the success of your site through examination of raw statistical data (e.g., number of visitors) and on to quantifiable changes in your busin
ess, such as a decrease in time to resolve customer complaints. The authors intersperse actual case studies from FedEx, Toro, Star Tribune OnLine, Travelocity, and the United States Senate to show real-world problems and solutions.
Chapters focus on developing the content of your site to provide added value and marketing, as well as how to promote your site successfully. This includes solid information on leveraging your Web content in your company's intranet to increase internal support and efficiency. If you are serious about your site, read this book.
Matthew Wilson more...
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