Pushing Software

You may get the impression that the only things that push technology pushes are Web pages and news, weather, and sports. Such is not the case. Push technology can also be an efficient and effective way to distribute software, upgrades, and adjuncts.

Castanet already downloads Java applets for its own channel-related purposes. This capability offers the possibility of pushing Java-based software out to users. This would probably be of special interest to enterprises that intend to use network computers with a Java basis. Upgra ding the software at each machine would be much simpler, f or example. Corel already intends to push a not-quite-beta version of its Java office suite out to Marimba users. You can do the same type of thing with ActiveX controls.

McAfee is fielding SecureCast, which will push information about viruses to users. This information will upgrade existing profiles that McAfee software (including VirusScan) uses to identify and eliminate viruses. The service will be free to existing VirusScan customers. SecureCast will be using BackWeb to provide the push capability. TouchStone Software's PC-cillin is similar, but you must subscribe to the service.

Cybermedia's Oil Change provides the ability to push patches, upgrades, and drivers to software users. A Web database keeps track of which goes with what and downloads directly to the user. This may well mark the beginning of a new software distribution channel: your computer ordering software it knows it needs.