Thanks for Not Being Pushy

How refreshing! You actually have the audacity to resist the rampant bandwagon-jumping that threatens to strangle diversity out of the computer industry. I'm talking about "The Pull of Push" (August), in which you call "push" technology what it really is: a useless moniker cooked up by publicists and ad men in the unending quest to attract the all-important consumer dollar.

The pace of change in the computer industry is breathtakingly rapid enough when driven by the one thing that will help us all: technology that makes life easier and more productive. When the widening acceptance and use of computers spurs product creation and promotion through the imple mentation of " TV think," we are all threatened with unnecessary product obsolescence and the ensuing costs in dollars and loss of productivity.

Thank you for being the first to resist this silly trend. Maybe clear examination of this subject will keep push from becoming the latest addition to '90s-speak.

Michael H. (Ned) Franz
University of Arizona
Steward Observatory Mirror Lab
nfranz@as.arizona.edu