We make a big deal out of the fact that XML describes data, not presentation information. But what good are data descriptions if you are the only one who describes a particular kind of data that way? XML allows authors to invent new element names and publish them for others to use and thus agree upon standard terms for common data elements. These published namespace
s prevent name conflicts and indicate who defined a term. They also will make the work of search engines easier, as tags become more meaningful.
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